FoxCueOfferings, Styles, People and Brand Assets
Add your product pitch, reusable CTAs, script writing styles, presenter profiles and brand assets like intro, outro and sponsor clips, watermarks and music.
Besides the brand kit, each FoxCue brand has tabs for Offerings, Styles, People, Labels and Brand Assets. These give scripts your pitch and voice, and give finished videos your intros, outros, watermark and music.
Offerings and calls to action
Offerings are your product's pitch: the problem it solves, how, and the proof. The AI weaves the offering in as the solution in scripts.
- Open the brand's Offerings tab and click New Offering.
- Fill in Name, Problem It Solves, How We Solve It, Proof and Default CTA, then set it Active.
- Or click Draft with AI and describe what your product does, who it helps and the proof you have. Rough notes are fine. Review the draft, then Create Offering.
Calls to action are reusable CTAs you can drop into any script. Click New CTA, give it a name (for example "Book a call") and the CTA Text.
Styles
A style is a reusable brand voice and format the AI writes scripts in.
- In the brand's Styles tab, create a new style.
- Fill in Name, Tone, Format, Length Target, Brand Voice (personality, vocabulary, formality), Structure (for example hook → problem → solution → CTA), Do's, Don'ts, the closing call to action and Examples.
- Or use Draft with AI: describe the voice, audience, format and anything to avoid, then review the proposed fields.
- Click Set as Default to use it for new scripts.
Styles shape tone and format. For a full writing method with your own instructions, use a writing skill.
People
People are presenters and experts for the brand, with their bios, expertise and speaking preferences.
- Click Add Person.
- Enter Name (required, up to 200 characters), Role (up to 200 characters), a reviewed biography, Expertise (topics, workflows or industries they know) and Speaking preferences (tone, delivery, terminology or pronunciation).
- Click Create Person.
People are used through Briefs: choose a profile under Presenter or Expert, and its name, role, biography, expertise and speaking preferences go into the brief's context. If you edit a profile later, briefs that use it are marked for review.
Labels
Labels are tags for filtering and grouping scripts.
Brand Assets
Brand Assets holds reusable media for finished videos:
| Type | Used for |
|---|---|
| Website and product images | Reusable images imported from your website or uploaded |
| Intro clips | Plays before your take |
| Outro clips | Plays after your take |
| Sponsor clips | A mid-roll spot |
| Watermarks | A logo overlay |
| Music | A background audio bed |
To add one, click Upload Asset, choose the Type, give it a Name, choose the File and click Upload.
Deleting an asset removes it from the brand's library. Videos already finalized with it aren't affected.
You use intro, outro, sponsor, watermark and music assets when you finalize a recording.
Frequently asked questions
Can I add a watermark to every video?
Upload a watermark under Brand Assets, then turn on Watermark when you finalize each recording and choose its position.
What's the difference between a style and a writing skill?
A style sets voice and format fields for the default writer. A writing skill is a full method package (a SKILL.md) that replaces the standard writing method for a script.