Set Up Brands and Products in FoxCue

Create a brand or product in FoxCue with a name, domain and description, then manage its brand kit, offerings, styles, sources, people and brand assets.

A brand (or product) in FoxCue holds everything scripts and videos need to sound and look like you: the brand kit, offerings, writing styles, sources, presenters and reusable assets. Create one per product or business under Knowledge → Brands & Products.

Create a brand

You can create a brand three ways:

  • Build from Website: FoxCue reads your site and drafts the brand for you. See Build a brand from your website.
  • By hand: enter a Name, Domain and Description. The description is used as context when generating scripts.
  • From Getting Started: Add Website or I Don't Have a Website.

The brand page

Open a brand to see its tabs:

TabWhat it holds
Brand KitColors, fonts, logo, voice, audience and business context. See Brand kit.
OfferingsYour product's pitch: the problem it solves, how, and proof, plus reusable calls to action
StylesReusable brand voices and script formats
SourcesWebsite and docs connections for this brand. See Sources.
PeoplePresenters and experts, with bios, expertise and speaking preferences
LabelsTags for filtering and grouping scripts
Brand AssetsWebsite images, intro, outro and sponsor clips, watermarks and music

Offerings, styles, people and assets are covered in Offerings, styles, people and brand assets.

The header also has Project Actions: Silos, Build from Website, Performance and Visit Site.

Find, sort and delete brands

  • Search with Search projects…, and sort by Last edited, Oldest or Newest.
  • Edit or Delete from a brand's actions. Bulk delete is available too.

Deleting a brand removes the brand and all its collections, scripts and labels. This can't be undone.

Frequently asked questions

Should I create one brand per product?

Yes, if your products have different audiences, voices or docs. Each brand keeps its own kit, sources and scripts. Choose which brand new work goes to with Brand for New Content on Getting Started.

Is a brand the same as a workspace?

No. A workspace is your team's account. A workspace can hold many brands.

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